Sen Zeng

I am a Data Scientist / Economist at TikTok
I received my Ph.D. in Economics from Cornell University in May 2026

Working Papers / Work in Progress

Stigma, Consideration, or Assortment? Decomposing the Mechanisms of a Demand Shock
(with Satoru Shimokawa)

Imperfect Attention in Discrete Choice Experiments

Quantifying Internalities: With an Application to Tobacco Regulations
(with Donald Kenkel, Alan Mathios, Hua Wang)

Consumer Tobacco Product Choices in China: The Impact of a Ban on Flavored E-cigarettes
(with Hua Wang, Yuhan Deng, Donald Kenkel, Alan Mathios)
[NBER WP]

Publications

The Impact of Tobacco Regulations on Smoking and Vaping
Donald Kenkel, Alan Mathios, Grace Phillips, Revathy Suryanarayana, Hua Wang, Sen Zeng. (2026)
Southern Economic Journal
[PDF][Online Appendix][NBER WP][Media: VoxEU]

Consumer Preferences for Cigarettes and Heated Tobacco Products in Japan: Evidence from a Discrete Choice Experiment
Donald Kenkel, Alan Mathios, Grace Phillips, Revathy Suryanarayana, Hua Wang, Sen Zeng. (2025)
Applied Economics
[PDF][Online Appendix][NBER WP]

Understanding the Demand-Side of an Illegal Market: A Case Study of the Prohibition of Menthol Cigarettes
Donald Kenkel, Alan Mathios, Grace Phillips, Revathy Suryanarayana, Hua Wang, Sen Zeng. (2025)
Health Economics
[PDF][Online Appendix][NBER WP][Media: CATO | Cornell Chronicle][Data and Code]

Just What the Doctor Ordered? The Benefits and Costs of E-Cigarette Regulation in Australia
Donald Kenkel, Alan Mathios, Grace Phillips, Revathy Suryanarayana, Hua Wang, Sen Zeng. (2024)
Annals of Public and Cooperative Economics
[PDF][NBER WP][Data and Code]

The Effect of Health Information on Smoking Intensity: Does Addiction Matter?
Sen Zeng, Satoru Shimokawa. (2019)
Applied Economics

Partial Smoking Ban and Secondhand Smoke Exposure in Japan
Sen Zeng, Haruko Noguchi, Satoru Shimokawa. (2019)
International Journal of Environmental Research and Public Health